What is video production? 

 In Uncategorized



Video production is the process done by video makers to capture and create unique and awesome content with the use of raw videos, pictures and text, edited and pieced together using various video making software, to have a one-of-a-kind video masterpiece. It is a tedius process of capturing, re-capturing and editing various inputs to create a video for your specific need or to impact a unique set of audience.


Video makers invest time, effort and money into obtaining various equipment and software to further aid them in the pursuit of video perfection. Video makers search for the perfect scene and insert the perfect music that best fits the message of the video. All this is done in order for the audience to completely be immersed in the video being presented.


Video production continues to evolve, with new storage media, equipment, methods and software being developed ,meaning that there will continually be improvements to it. As time goes by, we see more and more graphics, effects and music being added to video presentations thus making this art form progress even more.


If one wants to become a video maker, one should first understand the key concepts to video production:


  1. Writing
  2. Shooting 
  3. Editing


What is Writing?

Wriritng involves creating the plot, outline or script to any video production endeavour. Sure, you can go out and take lots of videos of various people, places, things and events, and go back to your studio and piece together all the video clips you’ve gathered and create a video, but it wouldn’t have a story; it would just be a hodge-podge of various clips. To be an effective videographer, you need to have a story. In every story, there has to be a beginning, a middle and an end, hence the need for effective writing.


Through the process of writing or creating a script, you have to ask and eventually answer the following questions:

  • Who should I talk to?
  • Where and when am I going to start filming?
  • What do I want the viewer to receive?


By investing time and effort into your writing, you get to have direction on how your video is going to go. One will get a clearer picture on the things that need to be considered going into the video production process like weather, people, location, and the like. It is through the writing process that you get to roughly outline the video project. But also keep in mind that though the presence of a good outline is best, one must leave a certain amount of mystery or ambiguousness which will be given only upon actual filming.


Writing also involves determining what equipment you should use and bring along to every video recording. Cameras, lights, audio and recording equipment all have their respective strengths and weaknesses and it is imporant to decide which one is needed in a particular scene.


What is Shooting?

After you have decided on your outline, you are now guided on what to ask, where to go, and what to do in your upcoming video, now it is time to put the plan into motion. Shooting is the actual process of going out onto the world and to start filming.


Shooting involves experiencing the story you want to capture. It’s easy to get lost with the myriad of things going on while filming, this is where the importance of the script or outline lies, it reminds you of what is important in the filming process.


It is very important, in the shooing process, to be consistent. Consistent in such a way that your style of filming does not get lost, despite the various angles and possible dialogue that may present itself. Be consistent in your style of filming, the storyline and the plot because audiences can be distracted with the possible various angles and directions you shoot at and it could give an entirely different look and feel to the video.


Do not be afraid to mix it up. Simple words to keep in mind during the shooting process are: wide, medium and tight. Be sure to capture footage, especially action scenes, dialogue and other impotant scenes in a wide angle first. Then repeat and take time to shoot the same scene in a medium angle shot. And finally, be brave and get yourself in the mix of the action by filming in a tight angle shot. By doing so, you can have the opportunity to get various angles of the same scene and eventually be able to emphasize the important ones in the future.


It is also very imporant to keep things stable. Remember that you are shooting and telling a story, not a music video or sport shot. Use a tripod and or stablelizers whenever possible to minimize the effects of shaking onto your captured video. Shaky bits can confuse the audience on what you are trying to portray.


What is Editing?

After you have gathered all your footage, stuck to the storyline and captured all that needs to be captured, it is time to piece it all together – hence editing.


If you have stuck to your script and storyline, then you are at an advantage, meaning that you have some work cut out for you, but you aren’t out of the woods yet; you still have to sift through various footage to ge the best ones that portray the desired message.


Be sure to show your subject, the one talking, on screen once in a while; it helps build understanding and trust between the storyline and the audience. We tend to associate voices to people, so by doing so, you help paint a better picture of what he/she is trying to say.


One has to be creative whenever one is editing. It is through the editing process that the video gets brought to life. If a particular subject matter, example a dog, is being talked about, one does not necessarily have to show the subject itself, one can use the environment that the subject habitually interacts with to be able to paint a clear picture and or story.


One of the hardest things about editing is selecting which scene should be part of the video. Just because you spent so much effort to capture a certain scene in a very obscure and hard angle, doesn’t necessarily mean that it should be part of the video, that is why a particular scene is shot multiple times at various angles. If a certain shot doesn’t help in the desired message, cut it out. We cannot stress how difficult the editing process is, that is why sometimes the videographer isn’t the same as the editor. The one who shot the video tends to be more attached at a particular scene, because they put a lot of effort into capturing it, and could lead to a biased editing.


In the editing process, it is important to separate one’s self from the experience involved during filming, because one might confuse the participation in a particular scene as valid reason in it being included in the final video. If you are acting as the videographer as well as editor, we recommend that you remove all emotions attached to the captured footage and rather focus on the desired story or message of the final video.




What are the essentials to every video production adventure?

Video making is an art form, with it one can convey various messages in an extremely creative manner. By creating unique video content, one is able to do away with the limitation of words, sentences and letters and instead convey thoughts, ideas and emotions through actions that is captured via a recording device. To create videos one needs the following:

  • Camera or video capturing device
  • Tripod or stablelizer 
  • Lights
  • Software


Cameras or video capturing devices

They are the heart to any video making project. Video maker’s use this machine to capture content which will later be edited and pieced together to tell the story. These devices enable individuals to shoot content, zoom in, zoom out, record audio and most imporantly, store various scenes and footage. Without this device, no video production can happen.


Tripod or stablelizers

Stability is important to every video project. The audience will be unable to understand properly the message the video wishes to impart if the footage taken is not focused, unclear and shacky. Tripods are essential because they are attached to video cams and allow the video cam to record the scene, in a manner which is focused and stable. Tripods these days come in various functions such as panoramic shoots which allow for the video to be shot in various angles and be directed via remote.



Lights, much like in photography, aid in giving a better view of the subject matter as we all have the subtle effect of painting emotion. Lighting is essential because it helps set the scene, in a particular strip, without the need for dialogue. Lights also help the video in identifying small details and or emphasize the subject.



The software used in video production is responsible for piecing together and editing various footage. The software acts as the medium in which all the footage is loaded and it enables the editor to sift through the various recorded videos and select which one is apt for the final output. Video editing software also allows editors to create customized effects, transitions and music to further enhance the video output. It allows the editor to custom any and every video to fit what needs to be portrayed.




Video production has become a very lucrative industry because in this day and age, documentation and presentation is becoming key to every event. People now a days are investing time, money and effort into making various important moments of their lives well documented, edited and presented in various occasions. These video projects often involve days even weeks of preparation and require various individuals to be involved. Here are some of the events that involve superb video production setups:

  1. Weddings – weddings happen only once, in the majority of cases, in an individual’s lifetime, thus should be well documented and presented on the day as well. These involve ellaborate gimicks and should be shot in various locations so as to achieve the desired image of the couple-to-be. Normally the process of childhood, how the couple met, where they went, what goes into the wedding preparation and the wedding itself is documented in the entire process and is then presented upon reception.
  2. Debuts – a woman’s 18th birthday is usually well documented. A woman is only 18 once after all and recent trends suggest that this event should be well documented. This process normally involves taking the debutant to a very beautiful place and various footage is taken of her in various ellaborate clothing. It involves messages from her loved ones, both local and abroad, who wish to impart life lessons unto the debutant.
  3. Corporate events – corporate event documentation has become a fad in recent years. Companies shell out big bucks in order for their events to be documented and presented also during the event. It usually involves a bit of dancing, messages from key individuals in the company and various gimicks.
  4. Film – this media has been part of the modern age for decades. The film industry shows how much the video production process has evolved; from black and white to colored to completely CGI films, so much is possible with video making. Films are probably the most commercial form of video production. It has been around for ages and is continually being patronized by individuals worldwide. Box office hit after box office hit, people cannot get enough of movies, actors, stories and visual effects. Various storylines keep the audience glued for the next upcoming movies boasting the most popular movie actors. There is no dobut that because of the film industry, video production will further enjoy rapid development and unparalleled worldwide support and a cult following.


With so much going on that needs to be documented, why not practice your video making skills and become a video maker. You just need a camera, a good storyline and time to create your next masterpiece.


Recommended Posts

Leave a Comment

Translate »