YOUR GUIDE TO PRODUCING CORPORATE VIDEOS
Planning the production of corporate videos can be very stressful and time consuming. It’s essential to capture the brand’s essence and portray it correctly, and all of this can be done through the right process and of course, the perfect videography! Stick to this article and make your first ever corporate video with the help of the tips and tricks mentioned below!
To ensure that your production or event coverage sail as smoothly as possible, planning is the first and foremost thing to do. Divide your milestones throughout the whole project timeline, this will help you to stay in schedule.
Time management speaks a lot about the production services which you provide, so your credibility is at stake here. Therefore, you should take measures to utilize your time effectively. Here are some tips to help you maximize your efficiency:
- Script your interviews/dialogues. This has two advantages. One is straightforward, that is, you save time and can quickly get the job done. Secondly, clients are very specific about what is being said, as it is a corporate video after all, not an open documentary.
- Always be prepared for anything. You should always have extra set of cloths, or even camera equipment always on standby. Just in case something happens. This way, you won’t lose any time and sit idle, while logistics try to cover up for the losses.
LOCATION AND BACKDROPS
May it be photography or video production, location plays a very important part in the quality of the overall result. As a director of photography (DoP) or the company providing the production services, it’s your job to make this wise decision, as it could make or break your video/photo.
If you’re not sure if you can manipulate outdoor situation and lighting, it’s recommended that you rent a studio. But also make sure the studio is professional or picturesque enough to shoot your videos in there. If you want any changes to be done or added, you could always request the studio manager for it. After all, you are paying the studio rent, aren’t you?
Lighting is the thing which matters the most, so make sure you know how to implement it! It not only matters for the video quality (you don’t want any shadows casted on your subjects), but also in terms of time and money. You could save some bucks on editing services, as bad lighting will lead to it inevitably.
It’s time to talk about the second most important aspect of videography, audio! Most cam recorders don’t come with quality mics, so make sure your camcorder has a port for connecting an external microphone. Otherwise, you’ll have to invest your time and money into editing services and the production company will suffer for it. After all, the production services of the company will be criticized if the audio is corrupt even in some snippets.
Last but not the least, don’t forget to have fun! Not only will this make coming to work feel less dreadful, but it will also get the creative juices flowing, hence resulting in a great outcome of the corporate video you were trying to master!